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Culinary Tourism
For Operators & Destination Partners

Multisensory Experience Development


Welcome to Multisensory Experience Development, an Elevating Canadian Experiences webinar. The goal of the webinar is to arm you with the information and tactics needed to grow agritourism within your destinations. This includes developing the ability to:

  • differentiate between culinary tourism and other forms of tourism, while identifying examples of culinary experiences relevant to your region;
  • describe the breadth and diversity of businesses involved in culinary tourism through deconstructing the culinary tourism value chain; and
  • explain to tourism operators and stakeholders why culinary tourism is a vital component in servicing the needs of travellers.

The webinar also teaches you how to:

  • expand the connection between experiential tourism and culinary tourism;
  • distinguish between tourism experiences and tourism products and explain how the former supports the latter;
  • recognize opportunities to develop new culinary tourism experiences – or enhance existing experiences – through food & drink;
  • identify changes and improvements needed to meet multisensory experience standards; and how to
  • leverage a multisensory experience development plan.